What Type of SEO Audit is Best?
Doing a site audit can be tricky because every site is unique! A SEO consultant can evaluate your website to quickly determine what type of audit should be made. For example, a large website may benefit from an audit that investigates the sites’ url’s, site architecture and server response codes; while a smaller site could benefit more from an on-page audit to assist with content strategies and site clean-up.
Many consultants like to begin with audits to familiarize themselves with your website, and it’s often a wise approach but for those just starting, doing a competitor analysis may be a better approach. Below are basic SEO elements that should be optimized on every page and for any type of SEO audit. Take a look at your own site to see if the basic elements need to be addressed. If you need guidance, call me or fill out the contact form, I can quickly evaluate your needs.
Page Elements Crucial to Any SEO Audit
- Give a short, concise, unique description of what the pages is about.
- Duplicate titles count against you!
- Best practice 70 characters
- Moz recommends this for the title tag: “google typically displays the first 50–60 characters of a title tag”.
|H1’s – Heading
||<h1>Large Main Title</h1>
- H1’s are the largest headings on a page unless styled otherwise.
- Use headings sparingly as if you were writing an outline.
- Use the keywords discovered through the keyword research phase.
- Avoid duplicates
- Use the same best practices as H1’s.
|Image Alt Text
||<img src=”plaincupcake.png” alt=”plain chocolate cupcake”>
- If the image fails to load, the alt text gives a description of the image. Say I’m writing on how to ice a cupcake and I include an image of a plain chocolate cupcake, my alt description may read “Plain Chocolate Cupcake” because those words best describe what the image is showing. .
- Name your image with descriptive names.
- Read more about Alt text at Moz.
- Images can be tricky but a good rule of thumb is to save them as the exact size as being viewed and to save out to the lowest resolution possible.
||<meta name=”description” content=”YOUR Description“/>
- Not so important anymore because Google will combine bits of all elements to display the best result to the user.
- Best Practices – Same as page titles, give a short, concise, unique description of what the pages is about.
- Increased from 160 to approximately 300. Stay around 280 to be safe. Comment from Google.. “We recently made a change to provide more descriptive and useful snippets, to help people better understand how pages are relevant to their searches. This resulted in snippets becoming slightly longer, on average.”