What Type of SEO Audit is Best?

Doing a site audit can be tricky because every site is unique! A SEO consultant can evaluate your website to quickly determine what type of audit should be made. For example, a large website may benefit from an audit that investigates the sites’ url’s, site architecture and server response codes; while a smaller site could benefit more from an on-page audit to assist with content strategies and site clean-up.

Many consultants like to begin with audits to familiarize themselves with your website, and it’s often a wise approach but for those just starting, doing a competitor analysis may be a better approach. Below are basic SEO elements that should be optimized on every page and for any type of SEO audit. Take a look at your own site to see if the basic elements need to be addressed. If you need guidance, call me or fill out the contact form, I can quickly evaluate your needs.

Page Elements Crucial to Any SEO Audit 

Element HTML Code Notes 
Page Titles<title>Page Title</title>
  • Give a short, concise, unique description of what the pages is about.
  • Duplicate titles count against you!
  • Best practice 70 characters
  • Moz recommends this for the title tag: “google typically displays the first 50–60 characters of a title tag”. 
H1’s – Heading<h1>Large Main Title</h1>
  • H1’s are the largest headings on a page unless styled otherwise.
  • Use headings sparingly as if you were writing an outline.
  • Use the keywords discovered through the keyword research phase.
  • Avoid duplicates
H2’s<h2>Sub Title</h2>
  • Use the same best practices as H1’s.
Image Alt Text<img src=”plaincupcake.png” alt=”plain chocolate cupcake”> 
  • If the image fails to load, the alt text gives a description of the image. Say I’m writing on how to ice a cupcake and I include an image of a plain chocolate cupcake, my alt description may read “Plain Chocolate Cupcake” because those words best describe what the image is showing. .
  • Name your image with descriptive names.
  • Read more about Alt text at Moz.
Image Size
  • Images can be tricky but a good rule of thumb is to save them as the exact size as being viewed and to save out to the lowest resolution possible.
Meta Descriptions<meta name=”description” content=”YOUR Description“/>
  • Not so important anymore because Google will combine bits of all elements to display the best result to the user.
  • Best Practices – Same as page titles, give a short, concise, unique description of what the pages is about.
  • Increased from 160 to approximately 300. Stay around 280 to be safe. Comment from Google.. “We recently made a change to provide more descriptive and useful snippets, to help people better understand how pages are relevant to their searches. This resulted in snippets becoming slightly longer, on average.” 
Load Times
  • http://pagespeedgrader.com/
  • https://developers.google.com/speed/pagespeed/insights/